Check Out the 2022, CHILLED 100 Bartenders and Monin Flavor Summit

Since its founding more than 100 years ago, Monin’s commitment to bringing impactful flavors to cocktails, beverages, coffees, and cuisine remains steadfast.

 

Monin Flavor Summit

 

Finding inspiration for products and flavor profiles by examining current trends keeps Monin at the top of its game when it comes to delivering mouthwatering flavors.

Consideration is given to consumer sentiment and purchase behavior, food and beverage industry trends, fads, global trends, data points, menu placements and more. Monin not only relies on its community of internal beverage innovators across the globe, but also its customers and salespeople who bring new ideas and visions. Data partners, industry supply partners and others also contribute to Monin’s ideation and innovation.

One of the best ways the company stays relevant and innovative is by listening to and interacting with the bartender and operator community. “We hear about flavors they are interested in, what they need, and what would really be the most impactful and helpful to their craft,” says Stasha Johnston, Senior Vice President of Marketing for Monin. “Our job is to elevate their game, to inspire them, so our innovation is a key piece of that puzzle, to keep the industry full of the hottest new flavors.”

In September CHILLED teamed up with Monin for an absolutely delicious event—the Monin Flavor Summit. Held at Monin’s headquarters in Clearwater, Florida, the event included top CHILLED100 Bartenders along with the talented Monin team including flavor scientists. Johnston shares her thoughts on this successful event.

 

What benefits did Monin receive from participating in the Chilled Flavor Summit?

The Flavor Summit really gave Monin the chance to spend time with the creators, the people who really bring our brand to life. Watching as experts played with our flavors and then delivered some really delicious and innovative cocktails was truly an honor.

 

Flavor Summit

 

How did the Flavor Summit benefit the participants?

The summit provided an opportunity for us to open the participants’ eyes to the world of Monin. A lot of hard work, innovation, creativity and passion goes into filling each bottle. The summit highlighted those elements to the attendees.

 

What were some of the experiences at the summit?

The summit was filled with interesting experiences. We did culinary training. We had a bar competition. There was a workshop about industry and flavor trends. Attendees toured the Monin facility and even got to spend some time together with our flavor scientists.

 

What did you find most successful about the event?

The participation was exceptional, and we loved being able to spend time with our community of leading bartenders. This was a group of stars and Monin was thrilled and honored to welcome them in for a day in Clearwater. This was an unforgettable event and something that Monin has been looking forward to for some time. It served as a true collaboration and blending of creators from syrup to sip.

 

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