How to Turn Your Real Estate Site Into E-commerce

According to the US commerce department, online retail sales have overtaken general merchandise sales. It is one of the critical hallmarks in the long trend that will usher e-commerce in replacing traditional brick and mortar consumer shopping. With the Covid-19 pandemic engulfing all countries, online shopping is more encouraged than ever to contain the scourge.

It is now much swifter and easier to make purchases and trade online. Today there’s no limitation on how long people spend and use laptops, handsets, and computers to research, send emails, buy and sell. It is a catwalk to shop and run your business errands from the comfort of your couch.

As we continue to embrace and move towards the world of e-commerce, the real estate industry is not left behind. After burning all night oil, you’ve come up with an informative real estate niche. Lucky enough, you have built a website to showcase your prowess and offer information to the general public. In 2016, the sales made through e-commerce were almost four times the sales made by traditional retail in the United States. Such statistics are indications that e-commerce is the new way of trade in the market.

If you own a real estate website, it’s time you gave it an idea of turning it into a solid e-commerce website.

Here are some steps you can follow to transform your real estate site into e-commerce.

  1. Make Your Website User-friendly

Digital statistics show that mobile surfing has overtaken computer browsing. Currently, over 60% of all recorded website traffic comes from mobile devices. Moreover building a real estate website, you should move a notch higher and deliberate on user experience that is more interactive. If you want to increase traffic and potential leads, consider optimizing your site for mobile gadgets. 

  1. Make It Easy To Navigate

Navigation on your website refers to all the user interface elements that visitors use to reach specific information within the website. The features include the header navigation menu, filters, product categories, and on-site search. If your website constrains the ability to create customized navigation paths, you will have an excellent website that is dysfunctional that can easily annoy your customers. 

  1. Customization

If you’re transforming your real estate website into e-commerce, you may have to consider looks to have a convenient layout, aesthetics, iconography, and typography. Your website should have customization features that make it stand out. Don’t be stuck using similar templates like other thousands of stores out there.    

  1. Offer The Best Content on Your Website

Digital marketing is all about clicks. Numerous websites are covering your brokerage and, you must compete with them. How do you stand out from the crowd? Constantly craft informative content that your aspiring traffic needs. Be diversified in your topics to cover an extensive range of interests. For instance, steps of flipping a house, why involve an attorney before buying a home, etc. On the other hand, you can also offer lucrative information about some areas of your client’s interest. Such a focus gives you the credit of a real estate guru hence win a high Google ranking.

  1. Unique User Experience

A well-thought user experience (UX) comes in handy with any e-commerce website because it plays a significant role in ensuring the website is intuitive, functional, easy to navigate, and user-friendly. All these aspects interact to create a unique user experience. 

In determining if your website is user experience friendly, you need to check the following:

  1. Assess the user interface (UI) components
  2. Scrutinize customization
  3. Measure the performance of the website 

Turning your real estate website into e-commerce is a could idea because people are now shifting more to online shopping and buying different commodities. 


Agent Image. (2020, May 7). How to Turn a Personal Real Estate Website into a Lead Generation Machine. Best Real Estate Websites for Agents and Brokers.

Altiussolution. (2020, October 14). What is the Impact of eCommerce on Real Estate Industry? Altius Technologies.

May, B. (2019, December 5). Setting Up Your E-Commerce Site For Success. Forbes.

Moltz, B. (2017, March 9). How to Add E-Commerce to Your Business Website. Business Class: Trends and Insights | American Express.

Wulff, R. (2018, June 6). The Impact of E-Commerce on Retail Real Estate | George Mason Real Estate Development Blog. Real Estate Development Blog | George Mason University.

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