Publishing Takes A Team

By Terry Whalin @terrywhalin
On the surface, it is often not clear but sucessful publishing takes a team. The work of a writer is a solitary task where you understand your target audience (reader) and craft your words into a manuscript for various publications. As I've mentioned in the pages of these entries, your relationships with others is a critical part of this process.  I understand many writers have chosen to self-publish which is definitely a choice but in this article I want to give several examples of why you need a team.
The team can get your book reviewed in respected journals. For many years, I've read the monthly Cox Report from Midwest Book Review. On their site, they have submission guidelines and I've sent a few of my books to them but (like every review outlet), they receive thousands of books and only pick a few to review. Months ago, Morgan James Publishing submitted my Book Proposals That Sell (The Revised Edition) to Midwest Book Review. Getting the book to the right person is a critical part of this process. Jim Cox selected my book to review. As I read the Cox Report, I grateful for the team and that my book was reviewed. You can read the full review here but here's the section that stood out to me: “Critique: Simply stated, if you only have time to read one 'how to' guide to getting published, whether it be traditional publishing or self-publishing, "Book Proposals That Sell: 21 Secrets to Speed Your Success" is that one DIY instructional book. Exceptionally well written, organized and presented, it can help the aspiring writer to avoid costly and time consuming mistakes with respect to getting published and having that published book brought to the attention of its intended readership.”
To get such a review was a feat of the team effort, but using this review on an on-going effort for the book is also important. I continue to use the review from time to time in my social media feed and other places plus I used some of the words to create a unique image. You can use these tools as well and get lifetime access if you follow this link. I use this tool several times a week so it has become an important part of my regular work.
As I've mentioned in these articles, thousands of books are published every day. Many books never appear inside a brick and mortar bookstore and are only sold online. As someone who has been in publishing for years, you want your book in many different places—brick and mortar as well as online. You have to be with the right publisher to get your book inside a bookstore. Several years ago, I was going through the Philadelphia airport and missed my connection. I spent the bulk of that day inside the airport waiting for my next flight. Out of sheer boredom, I went into the airport bookstore to look around and found my Billy Graham biography. Notice this picture from inside the airport bookstore. Over the years, I've seen numerous Morgan James Publishing books inside the bookstore. You have to be working with the right publisher for this placement to happen.
Over the last ten years, I've brought numerous authors and books to Morgan James Publishing (follow this link and my contact information is on the bottom of the second page—email and direct phone). If I can help you, don't hesitate to reach out to me. I'm always looking for the right authors and books.
I hope through these examples, you understand publishing is a team effort and you need to be with the right team. How have you seen publishing takes a team? Let me know in the comments below.

Each month I write an original article for the BRMCWC blog. Writer, What Is Your Side Hustle? I hope it gives you some new ideas for your own writing life.